How do medtech companies use Node XR?
Node XR's medtech work is commercial rather than clinical. The pattern is the same across teams: take assets that already exist and turn them into experiences a customer explores for themselves.
What are the main medtech use cases?
Medtech commercial teams use Node XR in five ways, each starting from content they already have.
- AR tours: visitors explore a hub, showroom or customer site at their own pace, with no host, and every scan is measurable
- Sales immersions: a customer sees a full-size instrument in their own workspace, so nothing has to be shipped
- Virtual environments: a navigable lab or clinical space built from 360° photos or renders, with hotspots into your content
- Events: stand content on immersive walls, tablets and phones, with printed material turned into AR triggers
- Gamification and lead capture: attention held for longer, then turned into a named, qualified lead
What has a medtech team achieved with it?
BD's Diagnostics and Specimen Management team recorded 190% more interactions and 30% more qualified prospects at IBMS Congress 2025 than the previous year, and built five Cube experiences in a single day.
BD also uses AR markers on the bays of its Safety and Innovation Hub in Winnersh, so visitors can explore the space without a guide.
What is it not for?
It is not clinical simulation and not a replacement for a rep. Node XR's medtech work makes no claim about patient outcomes, and it is no-code 360°, hotspots, AR placement and branching rather than physics simulation or hand-tracked interaction.