FAQ
Events & exhibitions
How do you capture leads from an immersive experience at an event?
Attention that is not captured is a nice feeling and nothing else. The mechanism can be small; the context attached to each lead is what makes it worth following up.
Which capture mechanisms work at an event?
Small ones, placed at the end of an experience.
- A short form at the end of a self-guided tour
- A takeaway pack sent to an email address
- A branded game with a question set your own team writes and edits
- Multi-player QR challenges on stand displays, where the crowd is the point
What should a lead record carry?
The context, not just the contact. A name attached to which experience someone explored, how long they spent and what they skipped makes a specific, warm follow-up. Tagging interactions with the content source lets the lead record show which experience produced it.
Where do the leads go?
Captured contacts export for follow-up and can be wired into your CRM. Contact capture on the end of existing content is one of the free activations; branded game formats and CRM integration are paid activations, scoped and confirmed before anything starts.