FAQ
Events & exhibitions
Can we reuse event content after the show?
The stand comes down after the show, but the content does not have to. Reuse is where most of the return on event content comes from.
What can event content become afterwards?
It can become four other things without rebuilding.
- A link a rep sends after the show, so the follow-up email carries the demonstration instead of describing it
- A self-guided tour in a showroom, innovation hub or experience centre
- A product familiarisation module for new starters
- The starting point for next year's stand, instead of a blank page and another quote
Why does each reuse cost less?
Because the library already exists. Updating a product video updates it everywhere it appears, so the activation after the first is cheaper, and the one after that cheaper again. BD built five Cube experiences in a single day for this reason.
Can it move to other devices and systems?
Yes. The same content runs on the wall, headset, browser and tablet, and scenarios can slot into your LMS, sales enablement and onboarding after the event.